Where visionary brands find their way.
[ our mission ]
We’re here to shake up saturated industries. To weave deeper meaning into every detail. To build brands that dare to do something new (and better).
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Branding
So much more than a logo.
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Packaging
When your story becomes tangible.
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Shopify
Your most powerful tool.
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And everything in-between.
We’re here to support you through launch and every milestone after.
[ client love ]
“Wayfarer is much more than a creative agency — they’re true partners in the process. They care deeply about your success and will guide you through every decision with thoughtfulness and clarity. It’s a collaborative, inspiring process. One that leaves you with a brand that actually feels like you, but better.”
Shreya Aggarawl, Caftari
[ featured work ]
CHOIX / Redefining men’s skincare to go beyond the face.
branding, packaging, shopify, marketing
01.
[ coming soon ]
Caftari / Functional fragrance for your nervous system.
branding, packaging, shopify, marketing
02.
Minimal Mae / A “less is more” boutique for kids and families.
branding, packaging, shopify, marketing
03.
Comia / The first and only smart nursing pillow.
branding, packaging, shopify, marketing
04.
Home Goods
Fashion
Tech
Food
Nail Care
Home Goods Fashion Tech Food Nail Care
Skincare
Fashion
Fragrance
Jewelry
Skincare Fashion Fragrance Jewelry
Home Goods
Fashion
Fragrance
Nail Care
Home Goods Fashion Fragrance Nail Care
Skincare
Tech
Food
Jewelry
Skincare Tech Food Jewelry
[ about ]
My path to entrepreneurship started with a one-way ticket and absolutely no plan. Ten years later, I wouldn't have it any other way.
Fresh out of design school at 22, I got married and moved to the other side of the world for my husband’s job. Suddenly, I went from having a clear vision for my design career to landing in Australia with no network and no plan. I was just in love and eager to see the world. So I did the only thing that made sense: I started my own studio.
It was terrifying at first. But building Wayfarer on my own terms meant I got to develop my creative process in a way that was completely true to myself — and over the past 10 years, I've had the privilege of working with some of the most ambitious, heart-led founders I've ever met, while living and working from all over the world. My journey has been anything but ordinary, but it’s brought me here and inspires the work that I feel so lucky to create.
You’re already on your way.
Let’s finally bring your “just an idea” to life.
[ Resources ]
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The Dos and Don'ts of Branding
For the aspiring founder who doesn’t quite know where to start.
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How We Designed Award-Winning Packaging
Take a behind the scenes look at our creative process and what really goes into creating luxury packaging.
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Our Shopify Launch Guide
A checklist to help you get started on Shopify (without the overwhelm).