Shopify Themes for Skincare and Beauty Brands
Looking for a Shopify theme to get your skincare or beauty website launched? We’ve got you! As a branding + e-commerce designer studio, we’re always helping our clients find the best Shopify themes to make their website not only look amazing, but also help their brand stand out and increase sales. And from all that research, we’ve found 3 themes that we specifically love for skincare and beauty brands. Let us walk you through each theme and why it might be a good fit for you ↓
Theme No. 01 / Combine
We used this theme for our client, Caftari, and chose it for it’s built-in bundling features! Even though Caftari was planning to launch with a smaller SKU, they knew that in the future they planned to have lots of wellness-focused + skincare products that could easily be mixed and matched to build your own routine, so having a “build your own bundle” section in the theme made Combine a great fit for their future needs! Here are some more of our favorite features of this theme:
Fun scrolling animations
Bundle builder (increasing your average order value!)
Cross-selling
In-menu promos
Before/after image slider (great for social proof!)
Theme No. 02 / Sydney
We used this theme for our client, BODDI, to build their pre-launch site to educate people about their product and start building hype. We especially loved that it had a built-in countdown + email sign up section to get people on a waitlist before they launched. It’s perfect for any brand that is stuck in the product development stage but wants to start attracting customers before they launch! Here are some more of our favorite features of this theme:
Image hotspot
Before/after image slider
Lots of pretty product slideshow layouts
Countdown timer
In-menu promos
Infinite scroll
Theme No. 03 / Portland
We used this theme for a coffee brand, but it could also work so well for skincare or beauty! The layouts are beautiful and use lots of fun animations to make the content more exciting to scroll through. Here are some of our favorite features of this theme:
Countdown timer
Product videos
Ingredients or nutritional information
Before/after image slider
Cross-selling
In-menu promos
Choosing a Shopify theme can be a bit overwhelming, but we always recommend that founders focus on the features first. Why? Because you can always change the colors and fonts of your theme. You can add your own logos and photography to make it feel on-brand. BUT what you can’t change so easily are the underlying features and functionality of a theme. Because you don’t want to get stuck with a pretty theme that can’t actually do the things you need and then you end up paying an extra $20/month for plugins to add those extra features!
So before you go browsing the Shopify Theme Store, take some time to think about what types of website features will serve both you and your customers the most. THEN begin looking for a theme that checks the most boxes for you.
And if you want more e-commerce tips, check out these other blog posts that we think you’ll like:
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