5 Quick Tips to Increase Your E-Commerce Sales

February 18, 2022

It goes without saying that as an e-commerce brand, your products (and their sales success) are your lifeline. So, it’s important to make sure that your website is optimized and prepared to increase your e-commerce sales whenever and wherever possible, right?

Regardless of how you show up on social media, your website is the final test that takes place before landing a new customer, or generating a sale. If you think about it, your website technically serves as the “finale” of your brand’s marketing performance – it shows up right when it matters most, before the curtain call. 

So, we need your e-commerce site to live up to your brand’s full marketing and content performance strategy by generating more sales. If your website isn’t doing so already, it’s time for a little website refresh!

At Wayfarer, we love finding creative ways to make our clients’ Shopify websites not only look better, but actually generate more sales. Today, we’re going to share a few quick tips to help you increase your e-commerce sales – whether you’re working with a web designer, or trying things out for yourself!

Here are 5 ways to optimize your website for e-commerce sales

From our client’s website – oldlflamecandleco.com

01 / Make sure your header section on your home page shows your product(s), and asks for action.

Specifically, you’ll want the header section of your home page to:

  • Clearly state what you sell, and who your products are for
  • Include imagery of the product(s) you have to sell
  • Give a clear call to action – like a button to shop your most popular product!

Now, some other things that you might want to add? 

Unique Benefits

Any unique benefits that make your product better than your competitor’s. You might want to include a short sentence, or even a few points in the header that highlight those benefits! 


If building trust in your brand is important for your industry, there’s no better way to showcase good faith than by sharing what your previous customers had to say through testimonials or star ratings! Or if you’d prefer, you could also opt to show logos of any platforms or publications where your brand has been featured.

From our client’s website – oldlflamecandleco.com

02 / Make your products shoppable from your home page.

Whether you opt for a slider that shows your most popular or seasonal products, or you choose to highlight one main product that you’re known for, make sure your product(s) are able to be added to cart from your home page! The fewer clicks and actions it takes for your customer to grab your product, the better.

Take a minute to think about what your target customer really wants to do when they visit your website. What are the top 3-4 things that they want to find? Then, take a look at the links in your navigation menu. Do those align with your customers’ goals? If not, try refining them to help your people get wherever they want to go in as few clicks as possible.

04 / Add payment features like PayPal or Afterpay.

If you don’t currently use either of these payment features, you might be missing out on sales! Many customers prefer using PayPal when buying online, merely due to ease (no grabbing the wallet and credit card required). 

If you sell internationally, PayPal tends to be the easiest way for customers to buy abroad! As a traveling design studio, we know this firsthand – PayPal is one of the only ways our American cards will work while living in a foreign country. Although Paypal comes with fees, it may be worth it to you to know you aren’t turning away any customers who prefer shopping through PayPal. 

Now, by enabling Afterpay, you’re also opening up your customer base to an even larger group – especially if your product’s price point is relatively high. We recommend activating PayPal and/or Afterpay for a few months, and seeing how your sales change.

The good news: you can always remove either or both features at any time!

From our client’s website – oldlflamecandleco.com

05 / Invest in good product photography!

We know, this one *might* sound like a stretch, but it’s true: bad photography will hurt your site’s selling power. 

Your e-commerce brand’s first and most important method of showcasing products happens to be entirely visual. Without a storefront or pop up shop for customers to visit, you’re relying completely on visual factors like a seamless website, beautiful branding and photography to accurately depict your products, while telling their story. 

Since your customers are choosing to buy (or not buy) your products before seeing or touching them in person, it’s important that the digital imagery you include on your site works for you, and not against you.

Our recommendation? Take the time to learn how to create high-quality photos, OR hire a product photographer! You’ll want to make sure you have a variety of photos, so that you can showcase anything that your customers may want to see. 

Some things to think about when creating images for your site:

  • If it’s important for your customers to understand the size and scale of your product, you might want to include shots from various points of view.
  • Context is key! In addition to those more detailed close up shots, you’ll want to also include photos that show your product being used contextually – either next to other objects, or being modeled. 
  • Lifestyle photos or short videos can be incredibly helpful when displaying how a product is used. If you opt for a video, try to keep it down to 60 seconds or less!
  • And lastly, make sure to optimize your images when uploading so that they don’t slow down your website! Click here for a great resource from Shopify with tips on how to do just that.

Optimizing your e-commerce site to boost your sales is simple, we promise.

We believe in achieving big things through simple, actionable tasks. So, please believe us when we say that you can absolutely achieve each of the tips we shared on this list, with or without the help of a professional website designer!

All we ask? Keep us in the know about how these changes help you and your sales – you can find us over on IG at @wayfarerdesignstudio 📱

And if you do decide that it’s time to take your e-commerce brand and site up another level, you know who to call.

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