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Trust me, I've been there.




You don’t feel confident when working with clients. You second-guess yourself often and you worry that clients can sense your uncertainty.

You know that your work is good, but you’re worried clients won’t understand the purpose behind it or respect your process.

You spend hours and hours putting together your client presentations – always questioning what you should and shouldn’t include.

And you’re welcome here.

An online course and community to help you streamline your client process and establish yourself as an expert.

join the club

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Featured Club Member

Watch Vina's Story

What’s Inside the Club
  • My Onboarding Process
  • Client Management Systems
  • Red Flags to Look for in Clients
  • Questions to Ask on Intro Calls
  • Sending Project Proposals
  • Real Proposal Walkthrough
  • Things to Include in Your Contract
  • Pricing Yourself
  • Using Asana to Streamline Your Communication + Timelines
  • Why Creative Direction is Important
  • Brand Discovery Calls + Questionnaires
  • Creative Direction Presentation
  • Real Creative Direction Walkthrough
  • Using Screen Recordings
  • Getting Feedback from Clients
  • The One Concept Method vs. Multiple Concepts
  • First Concepts Presentation
  • Real First Concepts Walkthrough
  • Refined Concepts Presentation
  • Real Refined Concepts Walkthrough
  • How to Avoid Endless Revisions
  • Style Guide Presentation
  • Real Style Guide Walkthrough
  • Preparing + Sending Final Files
  • Web Discovery Calls + Questionnaires
  • Website Direction Presentation
  • Real Web Direction Walkthrough
  • Gathering Web Content from Your Clients
  • Real Content Gathering Walkthrough
  • Creating Website Mockups in Adobe XD
  • Real Website Mockups Walkthrough
  • Sending Mockups to a Developer
  • Real Developer Handoff Walkthrough
  • Creating Website Tutorial Videos for the Client
  • How to Raise Your Prices
  • Email Prompts
  • Figuring Out Your Project Timelines
  • How I Use Dubsado
  • My Design Business Blueprint Training
  • Watch Me Work Series
  • Packaging Design with Laura Evans
  • 5 Phases of a Killer Dubsado Workflow with Krystal Clark
  • Creating Passive Income with Abbey (that’s me!)
  • How to Build Brand Authority on Instagram using Video Content with Latesha Lynch
  • Value-Based Pricing with Morgan Rapp
  • Getting Clients with Abbey
  • Create Standout Websites with Squarespace 7.1 with Rache from Squarestylist
  • Attracting Your Dream Clients through Pinterest with Emmy De Leon Jones
  • Why Brand Voice Matter + How to Find it with Diana from Required Reading

Real client stories. Real mistakes to learn from.

With this course, you'll also get to hear unfiltered stories about some of the biggest mistakes that I've made as a designer! By sharing these stories, you'll be able to learn from my experience and hopefully avoid making those same mistakes in your own design business.

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MONTHLY Q+A CALLS for ongoing support


Have questions or need advice on a tough client situation? Head to the FB group! All of the other course students will be there to support you!

Every month, we'll do a live group call on Zoom where I'll answer questions and cover hot topics. (Plus a few will include special guests!)

Speed up your process + establish yourself as the expert with my 6 presentation templates for both branding + web design projects. Each template includes fill-in-the-blank prompts to easily explain your decisions to clients (no lorem ipsum!)

Connect, grow and get extra support from designers just like you.



payment plan

one payment of

6 payments of

Save $253 by paying in full!

40+ video lessons

6 editable presentation templates

Monthly Q+A calls

Bonus guest workshops

Private facebook group

6 months of access*

40+ video lessons

6 editable presentation templates

Monthly Q+A calls

Bonus guest workshops

Private facebook group

6 months of access*

enroll now

enroll now

* After your 6-month membership is over, you will have the option to stay in the club and continue to receive access to any new updates and events for $20/month.

Refining your process takes time! I recommend planning for it to take at least 3 weeks to work through all of the course content. But you have 6 months of access to everything in the club, so you have plenty of time to work through things at your own pace!

How long will it take me to finish the course?


Will I learn how to design logos and websites in this course?

No, this course will not teach you design skills like logo design, typography or website design. Instead, the Designer Essentials Club focuses on all of the other things that are crucial to freelancing and running a design business – like developing your process, communicating well with clients, how to present your work and tools that can make running your business easier.

Is this course only for beginners?

While this course is great for new designers, it can also be a good option for experienced designers who are transitioning from an agency or corporate job to freelancing! Running your own design business can be completely different than working in-house, so this course can also be helpful if you're in that situation.

Do you offer refunds?

Because of the nature of digital products and receiving all of the content immediately after purchasing, all sales are final and non-refundable. If you have any questions about if this course is right for you, feel free to email me at [email protected] or shoot me a DM on Instagram (@wayfarerdesignstudio) before purchasing!

If a full course and community isn't really what you need, go check out my template shop! There, you can find all of my presentation templates and purchase them individually.

What if I just want to buy the presentation templates?

photo credits:

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